March 2012
2 posts
February 2012
5 posts
MAAC Honor Roll Dinner
By: Tania Kennedy, Assistant Director of Championships
A new element of the MAAC Championship week will be the addition of the MAAC Honor Roll Dinner on Friday, March 2 at the Naismith Basketball Hall of Fame. The Honor Roll Dinner is a cultivation event built around the MAAC’s presence in the Hall of Fame for the next three years. It also helps to leverage the Hall of Fame brand and its...
The MAAC Gives Back
by: Tania Kennedy, Assistant Director of Championships
Beyond the actual basketball games, the MAAC basketball championships in Springfield, Massachusetts include numerous community outreach programs designed to engage fans and non-fans alike. The MAAC Championships allow the MAAC to give back to the community in different ways. The league has programs that give elementary school students the...
MAAC-a-chusetts and The Springfield Community
by: Tania Kennedy, Assistant Director of Championships One valuable element to the 2012 MAAC Men’s and Women’s basketball championships is the local community in Springfield, Massachusetts. As marketers, we have to find different ways to inform the local community about the championship and provide them with the opportunity to experience all the events we have to offer. In the last few blogs...
Every Road Leads to Springfield, #maacachusetts
by: Tania Kennedy, Assistant Director of Championships This article falls into the category of being careful of what you think of when writing a blog story. In my previous blog, I made a note to myself that the MAAC needed to begin a PR campaign on how close Springfield, Massachusetts is to most of our school campuses. This is needed to address any misconceptions like those I heard while...
5 tags
January 2012
1 post
Basketball HOF Holiday Showcase Weekend
by: Samantha Hegmann, Administrative Fellow for Compliance 6:15 am - BEEP! BEEP! BEEP! I roll over and turn off my alarm as it goes off. I get up, pull back the curtains of my hotel room and look out over Springfield, Massachusetts. The sunlight peeks in and I begin to get ready for the long day ahead of me. I go through a checklist in my head of what is on my agenda for the day: Meeting at...
December 2011
2 posts
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MAAC on the Road: Mohegan Sun, Uncasville, CT
by: James Ketterer, Administrative Fellow for Championships The 2011 Hall of Fame Tip-Off Classis took place at Mohegan Sun Resort in Connecticut, and I was fortunate enough to be working this event. The tournament took place on Saturday, November 19th and Sunday, November 20th, with the tournament being broken up into two brackets, the Naismith and Springfield bracket. The Naismith bracket...
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November 2011
1 post
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October 2011
3 posts
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Life of a Fellow
by: James Ketterer, Administrative Fellow/Championships Welcome back to MAAC: Behind the Logo. My name is James Ketterer, and I am the Administrative Fellow for Championships. I started working with the MAAC in the beginning of August; so far it has been great. I found out that as part of my job I will be attending almost every championship event. How awesome is it to get paid to watch Division...
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Compliance: The Watchdog of College Athletics
by: Samantha Hegmann, Administrative Fellow for Compliance Perhaps one of the most difficult and misunderstood positions in college athletics is that of the compliance coordinator. Essentially the traffic cop of an athletic department, the compliance coordinator is responsible for determining the initial and continuing eligibility of student-athletes, overseeing all recruiting operations,...
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The Next Generation of Ticket Sales
by: Hamilton Cook, Director of New Media/Marketing & Ticket Sales
When you think of a box office, what is the first thought that comes to mind? You probably think of a small rectangular booth, with a big machine that produces tickets as they are purchased, and one tiny window so there can be an exchange of money for credential. But what if I told you that times have changed, and with...
September 2011
3 posts
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Marketing with the MAAC
by: Whitney Swab, Director of New Media/Broadcasting
The MAAC Basketball Championships head to a neutral site at the MassMutual Center in Springfield, Massachusetts, for the next three years. The MAAC and the MassMutual Center developed a plan for marketing the championships to fans and alumni. This is just one part of the plan.
In today’s era everyone has their cell phone with them. It is...
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The Crossover: From High Tops to High Heels
by: Tania Kennedy, Assistant Director of Championships Basketball was my life. It came so naturally to me. I got my first taste of basketball when I was in middle school; I was shorter than everyone else, skinnier then everyone else, and had the most awkward shot. But I didn’t care because I loved being on the court. As I began to take basketball more...
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Welcome! Hallo! ¡Hola! Bonjour! 您好! こんにちは!
Welcome one and welcome all to the greatest blog you’ll ever read about the Metro Atlantic Athletic Conference. I know, I know, this may be a lot for you to process initially, but we think you can handle it.
Within the confines of the svelte-looking tapestry that overlays our blogosphere, we will be giving you a backstage pass into our world. This behind-the-scenes foray will delve into...
